Four Modes.

Book: Carbon Age

Ethos: The Author has a good credibility as the book has been published and is kept in stock in a college library which also adds to its credibility. Because of this it is evident the author has a good if not professional grasp of the subject.

Pathos: The writer uses good appeal to emotion by explaining the negative effects of carbon dioxide emissions. She pulls onto people’s emotions be explaining how carbon dioxide will not only effect environment but the general public’s lives, using lots of descriptive words and adjectives.

Logos: The writers appeal to reason is that carbon dioxide was the founding element in our world’s creation but now it is the biggest threat to our extinction so she is trying to display all facts and figures to appeal to peoples reasoning to join the cause prevent increasing emissions.

The rhetorical appeals are quite effective I believe because after reading extracts of the book it made me feel as though I should do things to prevent the carbon emissions in the world. So as far as appealing to my emotions I believe she did a good job, and because she is a published author and it is kept in the Eckerd College library makes me believe in her credibility.


Film: "A Breath Fresh Air: what pollution is doing to our children.

Ethos: This is a short documentary where many people discuss what air pollution is doing to children. Because the documentary was created and screened it carries a good sense of credibility even If I have been unable to find out information on each speaker in the documentary.

Pathos: Emotions in this documentary affect people with young children more than myself. Because the whole documentary is aimed at the affects air pollution is having on kids, mothers and fathers will be emotionally gripped because of their innate desire to protect their kids. The documentary can invoke the feelings of fear and shame because of what could happen and that it is our fault for causing too much pollution.

Logos: The documentary uses many testimonies to demonstrate the affects air pollution has on children by doing this it appeals to the viewers to try prevent some of these forms of pollution or at least be aware of them and try and avoid them.

The rhetorical appeals are effective because it is many different credible people talking about one subject so the sheer numbers of people telling the viewer of the bad effects give it an increasing strong appeal. For a parent viewing that documentary they would feel the rhetorical appeals strongly because it effects their own emotions, they will always want what is best for their children so to watch that will invoke many emotions that they will most likely act upon making the film effective.

Song: Feed The World - Band Aid

Ethos: Although the song has no direct link to my project it is still about protest. The song has a lot of credibility because of the artists performing are all famous world wide and the song was also famous. Bono from U2 especially carries a lot of credibility because of his charity work.

Pathos: The song appeals to everyone's emotions through the lyrics of "feed the world" It also grips peoples emotions highly by using graphic images of starving Africans in the video.

Logos: The appeal to reason is that we have all these rich pop stars trying to help African's and we as a nation have all this clean water and food. We are a capitalist society where we over produce and always have to much product. Reasoning is why cant we spare some for Africa.

The rhetorical appeals of this are possibly the most powerful. Accumulating with the hugely famous pop artists singing the graphic video and how your emotions are really grabbed and finally how the reasoning behind the whole thing makes so much sense that you want to help.

Photo: Heathrow flights

Ethos: I dont know the photographer is, however the image he has captured is a brilliant one and has a great connection with my project. This image itself appears to give him credibility when discussing the expansion.

Pathos: The emotional appeals in the photograph are that we are not just shown one Heathrow plane flying over a tower block but every plan in that day digitally produced onto one picture. this invokes the emotion of sympathy towards people living their, now we sympathies with the cause against the expansion.

Logos: Th photographs appeal to reason i believe is that the picture demonstrates how bad the total number of flights from heathrow flying over peoples home is now and by demonstrating this he is appeal to peoples reasoning to say why do we need more? There is no reason for more flights aka an expansion.

The rhetorical appeals in this picture are quite simple ii t literally says so many things regarding the expansion without using any words, figures or statistics; demonstrating the power an image can have on peoples emotions and logical reasoning.